Hayden Wires

In 2020, I completed my Bachelor's Degree in Digital Marketing, giving me the foundational knowledge to help brands connect with their audiences online. Shortly after, I started my professional career as a Data Analyst, where helped train AI models for enterprise solutions in speech-to-text, voice recognition, algorithmic content. This experience helped me adopt the data-driven mindset needed to create intelligent systems for optimal user experience at scale.

As someone who has always been a creative problem-solver, I felt drawn to a more hands-on role in shaping how people experience brands. After a year or so in this role, I needed to evolve around other business needs to cultivate this deeply rooted need to create. So, I pitched an idea to senior management: redesign the user experience of the platform we used to train AI. They liked it, and I was able to facilitate a complete refresh of the homepage and various landing pages of this site - leading to significant increases in user engagement and retention.

As my journey evolved, I found myself naturally gravitating back to Digital Marketing, now with a unique edge: a deep understanding of how UX principles can elevate marketing strategies. I realized that the intersection of creativity, design, and data-driven decision-making is where I thrive, helping businesses not just attract customers but truly engage them.

When that chapter of my life ended in 2023, it was time for me to continue evolving my life path. I went back to school at Western Washington University, and in December of 2024, I achieved my Master's Degree in Business Administration. 

Now, in 2025, I provide UX-informed marketing services that combine creativity, user-centered design, and data-backed strategies to help small-to-medium businesses grow.