Skills

Full-Funnel Marketing Management

Creating a product is only half the battle. In order to succeed with a product launch, it's imperative to have someone at the marketing helm. My goal is to find the right customers to speak to, and bring them to our product through inbound and outbound marketing. This requires me to closely collaborate with stakeholders to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee the team who will create the desired content.

• Acquisition: Bringing awareness to the product through various digital channels such as social media, copywriting, and blogs. 

• Engagement: Building trust and creating conversations with potential customers and users through events, campaigns, and specific calls to action.

• Conversion and Retention: Converting leads into paying customers for one-time purchases and nurturing existing customers through "always-on" marketing or add-on purchases (when appropriate).

MultiMedia Design

Web Design

Coding:

• HTML

• CSS

• PHP

Platforms:

• Squarespace

• Wordpress

• Wix

• Google Sites

• Acquia Drupal

Sales Deck Design

• Powerpoint

• Canva

• Prezi

Datasheet & Collateral Design

• Indesign

• Illustrator

• Photoshop