Digital Marketing
Campaign: Promoting AI/ML for Social Good
At Centific, I helped refine core messaging around responsibility and ethical usage of AI/ML, resulting in an uplift of leads generated for relevant services by 10% QoQ. Output was delivered through collateral such as recruitment flyers, email layouts, and thought leadership pieces.
Here's one of the articles I orchestrated as part of this campaign.
Campaign: Productizing Digital Media Services
At MUSMKTG, I led a GTM campaign that helped attain a 50% increase in digital revenue compared to 2021. This campaign involved paid search, social media, and event marketing, along with a revitalized productization effort and website revamp.
Campaign: Promoting AI/ML Products for Media Services
I helped lead GTM efforts for AI/ML and data products related to the media & entertainment industry. Leads generated in this segment have increased by 15% compared to the previous quarter. Output was delivered through audience research, optimizing our core value propositions, and creating sales enablement content for various channels like social media, webpages, presentation decks, and whitepapers.
Campaign: Promoting Local Artists & Entertainment
For my personal music endeavors, I planned and implemented a strategy with the goal of increasing brand awareness and revenue. From a combination of event marketing, merchandising, playlisting, and sponsorships, our band finally broke even and margins are steadily increasing throughout 2023.
Ad Creative
"Dragonfly"
"Music GTM"
Whitepaper
"Music as Product"
Key Wins
Optimizing Programmatic Content
I championed a new AI/ML product offering based on a pilot project with a major media streaming platform. In collaboration with the overseas dev team, we worked on a solution that helped the client attain 20% more engagement across new regions through an upgraded recommendation algorithm.
Improving Suggestion Model Accuracy
We take AI models and improve their accuracy through data processing services. As part of the central data team in collaboration with software quality assurance professionals, I helped improve ML models from an average of 90% accuracy to an average of 99% accuracy.
Speedier Time-To-Market
At Centific, our aim was to shorten the time required to take an AI/ML model from production to deployment. While my main focus here is communicating value props, my exposure to the ML development process has inspired me to learn as much as I can about the field. With this subject matter expertise, I'm proud to say my work had a profound impact on various use cases in media streaming, SaaS products, and CROs.